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How to Easily Remove a Dealership Logo Sticker From Your New Car

Jennifer Wilber works as an ESL instructor, substitute teacher, and freelance writer. She holds a B.A. in Creative Writing and English.

How to Easily Remove a Dealership Logo Sticker from Your New Car

How to Easily Remove a Dealership Logo Sticker from Your New Car

Your New Ride Looks Awesome . . . Except for the Dealer’s Logo on the Back

Most dealerships add their logo to the vehicles they sell before delivery as a means of giving themselves some free advertising. This logo may be in the form of an emblem that may compliment the look of the manufacturer’s emblems, or it may be in the form of a vinyl decal or sticker. While most dealerships are usually willing to remove the sticker upon request, rather than risk losing a sale, in the excitement of buying a new car, it is very easy to overlook the sticker until you get your new ride home.

While some people may not be bothered by having the logo of the dealership where they purchased their car displayed for the world to see, others may prefer to remove the sticker, either because they simply don’t like the look of it on their shiny new car, or because they prefer not to give the dealership free advertising. Luckily it is very easy to remove the vinyl dealership sticker from the back of your car at home, without damaging the paint.

This article will show you how to remove a vinyl dealership logo sticker from your new car in three simple steps. If your car has a plastic emblem instead, it is still possible to remove, but you will need a few different items if you wish to remove it.

You will need a hair dryer, Goo Gone, an old towel, and a plastic card to use as a scraper to remove a vinyl dealership logo sticker from the back of your new car.

You will need a hair dryer, Goo Gone, an old towel, and a plastic card to use as a scraper to remove a vinyl dealership logo sticker from the back of your new car.

What You Will Need

You likely have everything you need to remove the sticker at home already (except for, maybe, the Goo Gone). Here is the full list of items you need to remove the sticker from the back of your car:

  • Hair Dryer
  • Extension Cord
  • Old Plastic Card (such as an old ID or expired credit card)
  • Goo Gone Removal Spray
  • Soft Towel or Rag
  • Water

NOTE

You may wish to wash the area around the sticker with car soap and water before you begin if your car is at all dirty. Grime or dirt may create small scratches as you work to remove the sticker.

I noticed this sticker from the dealership after I got home with my new car. This just will not do!

I noticed this sticker from the dealership after I got home with my new car. This just will not do!

Step 1: Heat Up the Sticker’s Adhesive

Use the hair dryer on the highest setting to heat the sticker. Depending on where the nearest electrical outlet is, you may also need an extension cord for the hair dryer to reach. As you warm up the logo sticker, the adhesive will begin to soften, making it much easier to remove.

If you use a heat gun instead of a hair dryer, be sure to use a much lower setting to avoid damaging the paint and clear coat. A basic hair dryer is a safer choice.

Step 2: Carefully Remove the Sticker

Once the sticker is heated up you are ready to begin removing the sticker. Carefully slide the plastic card under an edge of the sticker. You may also find that you don’t need the card and that your fingernail works well enough. In this case, you can simply pull off the sticker using your fingernails.

If the sticker is one solid shape, it will be much easier to remove. If it is comprised of separate letters or logo elements, you will need to remove each piece individually. You may have to reapply heat using the hair dryer as you go, depending on how quickly you are able to remove each piece of the logo.

Sometimes, most of the adhesive will come off with the sticker, but more likely there will be adhesive left on your car that you will have to remove in the next step.

NOTE

Do NOT use a razor blade to attempt to remove a sticker from paint. This will result in scratches to your car’s surface. Only use something soft, like an old ID or credit card, as a scraper.

No more logo sticker. Now, that's more like it!

No more logo sticker. Now, that's more like it!

Step 3: Remove the Residual Adhesive Using Goo Gone

Now that the sticker is removed, you need to remove the residual adhesive that it left behind. This is very easy using a goo and adhesive remover such as Goo Gone. Goo Gone can be purchased at most hardware or automotive stores.

To remove the left-over adhesive with the Goo Gone, simply spray it onto the spot where the adhesive was left behind. Let it sit for a few minutes before wiping it clean (always read the directions on the adhesive remover bottle. Some brands may have different directions).

When you are ready to remove the Goo Gone, gently wipe it away with a damp soft towel or rag. You may need to apply more Goo Gone if there is still a significant amount of residue left. Repeat until it is all gone.

Wash the area where the sticker used to be with car soap and water to make sure any extra residual adhesive is cleaned away. You may also want to wax your car as well.

The promotional license plate frame will be replaced as well once I'm ready to attach the real plates.

The promotional license plate frame will be replaced as well once I'm ready to attach the real plates.

Don’t Give Away Free Advertising

Don’t feel bad about removing the dealership sticker from your new car. It is your car. You deserve to have it looking its best. If you aren’t receiving advertising payments, you are under no obligation to give the dealership free advertising, no matter how good of a deal you received on the car. Any added decals on your new car should be ones you chose yourself (though I’d recommend not putting any on the paint. Stick to the windows for the least amount of risk of damage to the paint).

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2018 Jennifer Wilber

Comments

T on June 22, 2020:

Next is the license holder

JulieT on February 17, 2020:

W-D 40 works just as well as goo gone!!!!!

Pamela Oglesby from Sunny Florida on October 23, 2018:

Great idea! Goo Be Gone is great for many things. I don't like those auto dealer stickers either.