The author knows a lot about the automobile market and is eager to share with readers.
Your new shiny ride is ready to go. It’s nice and new and still has that factory smell on it. The leather is glowing and there is not a single scratch on it yet. Just a perfect car—the car of your dreams!
Now there is just one thing left to do—sell your old car. Find the car a new home where it will be taken care of by someone like yourself, an admirer and true four-wheel lover.
So where do you start? How do you sell it?
It’s All About Being Seen
Putting a car up for sale involves much more than just creating an ad on Craigslist. Before you rush into typing in all the details about your shiny ride, some good pictures need to be made. We are not talking about smartphone shots in your backyard. To get the best pictures, you need to find a perfect spot, perfect time, and make your car look spotless.
Washing your car regularly is a key to a long and rust-free life. However, preparing it for sale is somewhat different. Make sure to wipe and vacuum the interior and get rid of all the garbage that might have been collected over years. Also, get rid of air fresheners; they do stink! Don’t forget to clean the rims; they make a good impression if taken care of.
The Right Spot
Picking the right spot to make some quality pictures is almost as important as having your car clean. Depending on the car, you have there are several options:
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- For small city cars, urban areas are the best. Find a fancy spot where many people go – a popular café, busy metro station, or parking in the old town. The more vibrant the place is, the better!
- For SUVs and large family vehicles, a natural background is preferred – pick a spot where families could go for a picnic – countryside, mountains, bank of a river. Ideally, have some camping equipment around and maybe a bonfire – it would really give your picture a more natural look.
- Sports and good-looking cars, as well as retro cars, need some creative thinking. Make yourself familiar with Photoshop. Try to find an interesting spot like a construction site or abandoned building. Some very impressive shots can be made if the perspective is right. This kind of picture may require some sort of editing and playing around with colors, so make sure to learn a few tips on image design. Also, think about perspective – what is the most attractive part of your car? Do you have cool-looking headlights? Have a close shot of them!
The Right Time
That being said, picking the right time for a shot is crucial. The best times of the day to make any picture would be either the sunrise or sunset. This is the time when the shadows are long and the colors are at their brightest. There is also plenty of contrast and when shot right – almost no editing is needed. Wait for the moment when the sun is just about to set. Make sure to take as many pics as possible – you can sort them later at home.
Selling It Right
Finally, a potential buyer calls and you agree to show him the car. While on the phone, try not to speak about the price. If a buyer is starting to negotiate, tell him that you can speak about the price later, when you two are standing next to the car. Let him be impressed with it first. There is a better chance he will go for the price you are asking.
To make the best impression, make sure to be on time, nicely dressed, and polite. Tell him everything he wants to know, but try not to oversell your car. People who tend to speak too well of their car may actually be hiding something. Let the car speak for itself. Let him go for a test drive and confirm it has been spotless throughout the years you had it. Remember – if impressed, the buyer will buy it no matter what. You can go down in price a little bit if money is an issue, but it’s better not to. The reason is simple – there are other buyers out there. Letting him know there are others interested may even drive the price up!
The first impression is always the most important. Having the right pictures and creating a dream is the right way to go when selling a car, house, or anything else.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.