Auto Manufacturing & Design

How long does it take to assemble a car, including multiple coats of paint, the interior, wiring, electronics—12 hours? 24 hours? 48 hours? Who does it faster? Henry Ford in the 1920's? Or a factory full of computer-controlled high-speed robots? Let's take a look.

This is a "special" tackling a very big issue. How to Rebrand Fiat-Chrysler Automobiles. Explaining why the change of corporate image is necessary, we will jump into the past & build up every brand under the FCA correctly. In this article, we rebuild and change the brand direction of Maserati.

This is a "special" tackling a very big issue. How to Rebrand Fiat-Chrysler Automobiles. Explaining why the change of corporate image is necessary, we will build up every brand under the FCA correctly. In this article, we COMPLETELY rebuild Chrysler, taking the brand in a new direction.

Oversteer: Where I Critique A Car Or Company to Prove A Point. Here's my in-depth view of why Infiniti isn't taken seriously as a luxury brand.

Almost since the first gasoline-powered cars hit the road, people have been inventing ways of making them go farther on a gallon of fuel.

The Inertia Report: Where I give my opinion on topics in the Automotive World. This time: Why I feel Kia may have become the "dark horse" competitor coming up behind the Germans that they are not paying attention to.

We live in a global economy with complex trade & supply systems. It used to be that if you wanted an American car - you bought one from and American car maker. Those days are gone. We have trade agreements & manufacturer's alliances that make it far less clear. So, just what is an American car?

The V&A Museum presents “Cars: Accelerating the Modern World." The invention of the car had profound effects on culture, the landscape, even fashion.

The Inertia Report: Where I give my opinion on topics in the Automotive World. This time: Why the Infiniti Q50 Eau Rouge was killed off

This is a "special" tackling a very big issue. How to Rebrand Fiat-Chrysler Automobiles. Explaining why the change of corporate image is necessary, we will jump into the past & build up every brand under the FCA correctly. In this article, Jeep & Ram get rebuilt & we access Fiat.

There's a consistent trend in the automotive industry towards automatic transmissions with more gears. Why is that?

This is a "special" tackling a very big issue. How to Rebrand Fiat-Chrysler Automobiles. Explaining why the change of corporate image is necessary, we will jump into the past & build up every brand under the FCA correctly. In this article, we relaunch SRT.

Because of how confusing the term "Performance Car", I will attempt to essentially classify categories of which vehicles competes with other vehicles.

This is a "special" tackling a very big issue. How to Rebrand Fiat-Chrysler Automobiles. Explaining why the change of corporate image is necessary, we will jump into the past & build up every brand under the FCA correctly. In this article, we rebuild Dodge's lineup.

When Supercar makers like Lamborghini make SUVs, they end up making Super SUVs. But SUVs made by traditional SUV makers like Jeep are not far behind in terms of speed.

This is a "special" tackling a very big issue. How to Rebrand Fiat-Chrysler Automobiles. Explaining why the change of corporate image is necessary, we will jump into the past & build up every brand under the FCA correctly. In this article, we rebuild and make slight alterations to Alfa Romeo.