"Cars: Accelerating the Modern World" Exhibition at the V&A Museum
Karl Benz Patent-Motorwagen No. 3 1888
"Cars: Accelerating the Modern World"
Cars: Accelerating the Modern World, an exhibition at London's V&A Museum, asks how the car, in barely 130 years, shaped the world we live in today.
Supported by Bosch, a leading global supplier of technology and services, the exhibition is curated by Brendan Cormier and Lizzie Bisley.
Speaking recently, Brendan Cormier said, “The V&A’s mission is to champion the power of design to change the world, and no other design object has impacted the world more than, the automobile. This exhibition is about the power of design to effect change, and the unintended consequences that have contributed to our current environmental situation.”
The exhibition is structured in three sections: Going Fast, Making More and Shaping Space.
Vehicles Streamlined for Speed Influenced all fields of Design from Cloche Hats to Radios and Food Slicers
Going Fast shows how cars have changed our attitude to speed through 20th century concept car designs, posters, magazine illustrations, archive and specially commissioned films. The display calls on science-fiction, popular culture and innovative technologies to imagine the place of the car in a rapidly accelerating future.
The display showcases the world’s first production car, the Benz Patent Motorwagen 3 dating from 1888. With a top speed of 16km/h the Benz wasn’t exactly fast but the technology developed at great speed. Drivers soon became addicted to the thrill of speed and the rapid growth of a racing culture forced design and manufacturing techniques to develop even faster.
One such technology, streamlining, was developed to reduce drag. The sleek curves and style of the Tatra T77, from the Czech Republic, have influenced all fields of design from cloche hats and radios to food slicers.
Utilitarian Ford Model T Versus the Luxurious Customised Hispano-Suize H6B'Skiff Torpedo'
Making More examines how developing mass-production methods made cars available to the masses.
The display features a Ford Model-T from 1925 and explores the development and growth of the Ford assembly line. The automotive industry, which hitherto had built individually hand-crafted vehicles, now manufactured mainly utilitarian machines at affordable prices purchased by millions the world over.
However, at the other end of the market, the demand for luxury vehicles such as the Hispano-Suiza Type H6B ‘Skiff Torpedo’ was growing. In 1919 wealthy patron of the arts Suzanne Deutsch de la Meurthe purchased a chassis at the Paris Auto Salon. She sent it to Henri Labourdette’s coachbuilding workshop to be custom built with a ‘skiff torpedo’ body. This conversion would have been a hugely costly undertaking reflecting the owner’s status as a person of wealth.
Ford Nucleon Concept Car and Pop-Up Next – The Response to the Oil Crisis of the 1970s
Shaping Space looks at how cars have changed the landscape from countryside to cityscape. The display includes global surveys of road conditions published by Michelin as well as an examination of the geography of petrol extraction. Petrol was initially hailed as a miracle resource through products such as Tupperware and nylon. But the oil crisis in the 1970s showed the need for the development of alternative environmentally friendly fuels.
In the 1950s Messerschmitt and Ford both tried to address the problem with the Messerschmitt KR200 bubble car and the nuclear-powered Ford Nucleon.
The exhibition concludes with the Pop-Up Next autonomous flying car. Co-designed by Italdesign, Airbus and Audi, this fantasy image of a future world, is on show for the first time in the UK. The display draws our attention to the unintended results of motoring – the pollution and the traffic jams.
Cars: Accelerating the Modern World can be seen at the V&A Museum from 23rd November 2019 – 19th April 2020.
© 2019 Frances Spiegel